Universal Analytics allowed chart display options including plot rows, including conversions and simplifying by week or month. Making use of annotations can help provide valuable context to your data and turn it into useful information that you can look back on. Positive / negative publicity for the business.Special events, such as a big sporting match or festival.Email marketing newsletter was sent out.For example some annotations to include may be: These notes can be assigned to specific dates and with different user permissions (for example, public or private).Īnnotations are invaluable for recording specific events that can’t be captured within the data itself, but can help explain changes in the data that is recorded. AnnotationsĪn often overlooked feature in Universal Analytics, annotations allow you to create custom notes to your analytics data. This is not an exhaustive list, but does highlight some of the features you might miss as soon as you make the switch to Google Analytics 4! 2. With a single GA4 property the options of user access is significantly limited. You can manage user access and permissions for each view, which for larger businesses or businesses with multiple teams in different locations can help control access to their analytics data.This is available in Google Analytics 4 and is fairly easy to set up, but as mentioned above, is subject to using filters and comparisons to manually sort the reports for different subsets of users. You can enable site search tracking to measure how users search on your site.While GA4 does do this automatically, there is also no way to switch it off, which can hamper troubleshooting issues where a website is receiving a lot of automated traffic. Views have the option to exclude traffic from known bots and spiders.Because GA4 uses events for all interactions, URLs need to be adjusted before reaching the property, requiring tweaking Google Tags which can cause further unexpected reporting issues, such as not being able to filter by query parameters. You can exclude URL query parameters to ensure that your reporting is clean and tidy for easy readability.For many businesses that operate in multiple countries or across different time zones, this can make managing your data significantly easier. Each view can have its own time zone setting.Some of the features that are available using Views that are not available (or require a different setup) in GA4 are: Google Analytics 4 does not have Views, instead relying on users to manage their data via comparison reports or building exploration reports to suit their needs. One of the defining features of Universal Analytics is being able to split your data into different subsets, which can then be further filtered and segmented and give you a very in-depth control of your reporting. There are some features that are currently missing from it that you may be used to using already in Universal Analytics. The Conversion paths report helps you understand your customers’ paths to conversion and how different attribution models distribute credit on those paths.Despite being the only option available for many websites in less than a month’s time, Google Analytics 4 is still a work in progress. The Conversions metric is available in most other reports.įinally, you can go into the Conversion paths report in Advertising. When you select the the conversion event from the drop down, you will be able to see the default channel grouping associated with a user's first session that generated the most conversions. Next, you can go into the User acquisition report and select "generate_lead" from the drop down under Conversions. You can click an event name in the report to see more information about the event, including the number of times the event was triggered (event count) and the number of times it was triggered recently (event count in the last 30 minutes). The Conversions report shows you which conversion actions are most common, how many people performed each action, and how much revenue is associated with each action. The default conversion counting method is Once per event. The quickest way to see all your conversions is in the Conversions report. If you see the event in the card, then Analytics is treating the event as a conversion. Then go to the Conversions by Event name card in the Realtime report and look for "generate_lead". Once your configuration is applied to the event, visit the confirmation page on your website. When you mark an event as a conversion, it can take some time (from a few minutes up to a few hours) for the configuration to apply to the event.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |